Pinewood Design

Ghd ad: the ASA ruled it was likely to cause offence

A TV ad campaign featuring lingerie-clad women praying for beautiful hair has been banned by the advertising watchdog because it might offend Christians.

The series of three TV ads, created by ad agency TBWA Manchester for beauty firm ghd, had an overall religious theme using the strapline “Ghd. A new religion for hair”.

Ghd’s ads showed scantily-clad women in various positions, such as lying on a bed, while looking upwards with their hands clasped as if in prayer. Some had objects that looked like votive candles and rosary beads.

Viewers could hear the thoughts of each of the women, in various languages including English, which centred on having great hair.

One woman was thinking “May my new curls make her feel choked with jealousy”, while another was saying to herself “May my flirty flicks puncture the heart of every man I see”. At the end of each ad an endline ran: “Thy will be done”.

The Advertising Standards Authority received a total of 23 complaints, including one from the Archdeacon of Liverpool, objecting that the ads were offensive to the Christian faith.

The complaints particularly highlighted the use of the phrase from the Lord’s Prayer and the depiction of the letter “t” as a cross in “thy”.

The ASA said that while previous ghd campaigns did not “mock” faith or belief, the new ads went further with the women appearing to be praying while being erotic.

The ad watchdog decided to ban the ad because the eroticised images in conjunction with religious symbols and the phrase “Thy will be done”, as well as the letter “t” as the cross of Jesus, were likely to cause serious offence, particularly to Christians.

Martin Penny, the managing director of ghd, said that the ban was perplexing, adding that the company had used the phrase “a new religion for hair” for seven years with little problem.

“We have a loyal following of women and the ads were, in fact, produced by an all-female creative team,” he said. “It has nothing to do with religion really, if it was more people would have complained.

“There are far more erotic things in Nuts or on Page 3 if that’s what people like. It is a fashion ad which is tasteful and sensitive. The ASA seem to be frightened of their own shadow.”

GHD: New Religion in Hair Care (Thy will done)

GHD: new religion for hair commercial

written by Pinewood Design \\ tags: ad, banned, Beauty, Christian, Ghd, video

101+ Romantic Things to Do with Your Lifemate .

1. Watch the sunset together.
2. Take showers together.
3. Back rubs/massages.
4. Listen to classical music and cuddle in the dark or with blacklight.
5. French Kiss.
6. Hold your wife with hands inside the back of her shirt.
7. Whisper to each other.
8. Cook for each other.
9. Skinny dip (discreetly).
10. Make out in the rain.
11. Dress each other.
12. Undress each other.
13. Kiss every part of your wife’s body.
14. Hold hands.
15. Sleep together. (Actually sleep with each other…not sex)
16. One word…Foreplay.
17. Sit and talk.
18. Buy gifts for each other.
19. Roses.
20. Wear your lifemate’s favorite cologne/perfume every time you’re together.
21. Wear your husband’s clothes.
22. Find a nice secluded place to lie and watch the stars.
23. Incense/candles/oils/blacklights and music make for great cuddling/sex.
24. Kiss at every chance you get.
25. Don’t wear underwear and let them find out.
26. Kinky is bad…Blindfolds are good.
27. Lightly kiss their collarbone and their jawbone just below the ear, then whisper “I love you”.
28. Bubble baths.
29. Go for a long walk down the beach at midnight.
30. Make love.
31. Write poetry for each other.
32. Kiss and smell your wife’s hair.
33. Hugs are the universal medicine.
34. Say “I love you”, only when you mean it and make sure they know you mean it.
35. Give random gifts of flowers/candy/poetry, etc.
36. Tell your wife that she’s the only girl you ever want. Don’t lie.
37. Spend every second possible together.
38. Tell your wife that she doesn’t have to do anything she doesn’t want to. And mean it.
39. Look into each other’s eyes.
40. Very lightly push up your wife’s chin, look into her eyes, tell her you love her, and kiss her lightly.
41. Talk to each other using only body language and your eyes.
42. When in public, flirt with each other.
43. Walk behind your wife and put your hands in her front pockets.
44. Put love notes in your lifemate’s pockets when they aren’t looking.
45. Clothes are no fun.
46. Buy your wife a ring.
47. Keep something special of your wife’s/your husband’s somewhere where you see it everyday.
48. Sing to each other.
49. Read to each other.

50. PDA = Public Displays of Affection.
51. Take advantage of any time alone together.
52. Tell your wife about how you answered every question in math with her name. (Assuming you’re continuing your education).
53. Draw. (If you can.)
54. Let your wife sit on your lap.
55. Go hiking and camp out together in the woods or on a mountain.
56. Lips were made for kissing. So were eyes, and fingers, and cheeks, and collarbones, and hands, and ears.
57. Kiss your wife’s stomach.
58. Always hold your wife around her hips/sides.
59. Husbands like half-shirts.
60. Take your wife to dinner and do the dinner for two deal.
61. Spaghetti…(Ever see Lady and the Tramp?)
62. Hold your wife’s hand, stare into her eyes, kiss her hand and then put it over your heart.
63. Unless you can feel their heart beating, you aren’t close enough.
64. Dance together.
65. Sit in front of a roaring fire and make out/make love.
66. Tell your lifemate you love the way they look right after they’ve fallen asleep, with their head in your lap.
67. Carry your wife to bed.
68. Waterbeds are fun.
69. You figure it out.
70. Do cute things like write “I love you” in a note so that they have to look in the mirror to read it.
71. Break every one of your ’safe’ relationship rules for your lifemate.
72. Make excuses to call your lifemate repeatedly in one day.
73. Even if you are really busy doing something, go out of your way to call and say “I love you”.
74. Call from your business trip to tell your lifemate you were thing about them.
75. Remember your dreams and tell your lifemate about them.
76. Drive home from work just to see your lifemate, before turning around and going back to a business meeting in the evening.
77. Sit in your car in the driveway, honk, then blow your lifemate a kiss as you leave for work.
78. Tell each other your most sacred secrets/fears.
79. Share your deepest convictions.
80. Be Prince/Princess Charming to your lifemate’s parents.
81. Act out mutual fantasies together. (Not necessarily sexual)
82. Brush your wife’s hair out of her face for her.
83. Stay up all night to think of 101 ways to be sweet to your lifemate.
84. Hang out with your lifemate’s friends, too.
85. Learn to listen.
86. Take your wife to see a romantic movie and remember the parts she liked.
87. Cuddle together under a full moon on a clear night.
88. Learn from each other and don’t make the same mistakes twice.
89. Everyone deserves a second chance.
90. Describe the joy you feel just to be with your lifemate.
91. Make sacrifices for each other.
92. Really love each other.
93. Write a fictional story about how you met/fell in love, etc. and give it to your lifemate.
94. Let there never be a second during any given day that you aren’t thinking about them, and make sure they know it.
95. Hot tubs are great.
96. Learn to say sweet things in foreign languages, including sign language.
97. Dedicate songs to them on the radio.
98. Fall asleep on the phone with each other.
99. Sleep naked together.
100. Stand up for your lifemate when someone says unkind things about them.
101. Never forget the kiss goodnight. And always remember to say, “Sweet dreams.”
102. Groom your spouse. Ask to brush your wife’s hair when she gets out of the shower. Shave your husband’s face.
103. A Short Story - You know the guys that go around in restaurants and bars with the basket of roses selling them? My husband sought him out one evening before coming home from work, bought the entire basket of roses, and left them on my doorstep, then called me and told me to go to the front door! That was so romantic!
104. Be waiting at your mates car when they get off work, out of the beauty salon, get done grocery shopping…be creative!
105. Buy 11 real roses and one fake one…leave a note that says I’ll love you until the last rose dies… -Mark Ansley
106. Kiss your mate on their forehead.
107. While your lifemate is out. Put a bag of Hershey hugs on the door knob. Put rose peddles mixed with Hershey kisses on the floor leading to the bathroom with lights off. Candles for your light lined up all the way to the bathroom also. Two dozen roses lined all over the bathtub. With a card in plain view. And on the card write ” Now that I have hugged u before u walked in the door, kissed the ground that you walk on, and showered you with roses. Will you be mine 4-ever.” - Joseph Wade Stepp
108. I am in the military so for anyone that has a long distant relationship with their spouse. They can create a jewelry box, you can buy all you need at an inexpensive gift shop store, and decorate it with the things she likes to send you in her letter or emails, for example hearts and stars and stick them all over the box. Then inside the box you can write a thought for every day of what you remember as your great memories with her in your relationship, or things you like about her, reasons why you fell in love with her or even things you want to plan with her for the future. Then tell her when she receives this magic box that when ever she feels lonely like me when I am not with her or thinks of what I am thinking about throughout the day, she can open the box and be reminded that she is all I am thinking about.
109. Take a latex balloon (not inflated) and fill it with some confetti, a love note to your lifemate and a photo of yourself. Take the balloon to a balloon shop and have them fill it with helium while the items are still in the balloon. Attach a pin and a note that says; “Please pop” to the balloon string. Leave the balloon by your lifemate’s bedside before he/she wakes up in the morning. My husband really enjoyed this romantic action.
110. Post a Lovenote to her, even if she is with you, using her office/house address or care off her friend’s postal address.

written by Pinewood Design \\ tags: 101, Lifemate, love, Romantic

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The Prophecy, a unique digital project created by Aymeric Giraudel for Beautifulmag and brought to you by BeautifulMag on January 21st 2008.
Visit http://beautifulmag.eu for the latest updates and on The Prophecy.

This video’s background is “the Beast Within” Marie Kairu’s singing (beautiful voice) and Madonna’s reading a verse of the Bible.

I have to say this is a picture of an incredible beauty. It is impressive, stunning. It must be seen absolutely. Very beautiful video,technically perfect. Love the incredible handle of images and creativity. Have some close look:

All through history there have been men and women with visionary ideas, that provoked a lot of protest of less adventurous people. When the first photographs came to existence, people looked upon it with doubt and anxiety. When digital photography came to existence, this technology too was baulked at. Little did we know that digital photography would become a new art and bring to life a society of modern magicians. And Aymeric Giraudel is a magicians master.

It took over 7 months of work and 35 different models – both amateurs and professionals - and many, many shots to create the incredible dynamic poses, to bring The Prophecy to life. It has become a work full of symbolism, sensation and emotion. Dynamic action that all concentrates around one character who, in a matter of speaking, ascents from the clashing human behavior, and becomes a personification from true beauty, like a phoenix from the flames.

Aymeric Giraudel’s work are captures of his dreams and visions of the future. Full of symbolism and surreal situations. Each piece that finds its origin in Aymeric’s creative brain tells us a story. He created The Prophecy specially for you, as a free high resolution download:

CLICK HERE FOR YOUR FREE DOWNLOAD OF THE PROPHECY | PART 1(17.5M)

CLICK HERE FOR YOUR FREE DOWNLOAD OF THE PROPHECY | PART 2(17.1M)

CLICK HERE FOR YOUR FREE DOWNLOAD OF THE PROPHECY | PART 3(17.4M)

But be nice, if you want to use it for commercial purpose, ask Beautifulmag’s permission to do so.

If this wonderful project has triggered your curiosity about this talented man, please visit the two part interview Beautiful had with Aymeric last year February: Digital Wizard Part 1 and Digital Wizard Part 2. Aymeric Giraudel is a man with a vision and the talent to visualize it.

 

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written by Pinewood Design \\ tags: Art, Aymeric Giraudel, beast, beautiful, Beautifulmag, gay, madonna, male, model, Photography, Prophecy

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Download desktop wallpaper 1028 x 728


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written by Pinewood Design \\ tags: Collection, D&G, Dolce&Gabbana, summer 2008

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The image and look of the Beijing Olympic torch relay was released at the Beijing Olympic Media Center.

The Torch Relay Graphic of the Beijing 2008 Olympic Games

 

Torch Design

 

         A general view of the torch 　　　　　　　　 3D animation

The Beijing Olympic Torch boasts strong Chinese characteristics, and showcases Chinese design and technical capabilities. It embodies the concepts of a Green Olympics, a High-tech Olympics and the People’s Olympics.

The Key Facts about the Torch

The torch is 72 centimetres high, weighs 985 grams and is made of aluminium. The torch is of a curved surface form, with etching and anodizing being used during its production. A torch can usually keep burning for approximately 15 minutes in conditions where the flame is 25 to 30 centimetres high in a windless environment. The torch has been produced to withstand winds of up to 65 kilometres per hour and to stay alight in rain up to 50mm an hour. The flame can be identified and photographed in sunshine and areas of extreme brightness. The fuel is propane which is in accordance with environmental guidelines. The material of its form is recyclable.

The Artistic and Technical Features of the Torch

The torch of the Beijing Olympic Games has a very strong Chinese flavour. It demonstrates the artistic and technical level of China. It also conveys the message of a Green Olympics, a High-tech Olympics and the People’s Olympics. The shape of the paper scroll and the lucky clouds graphic, expresses the idea of harmony. Its stable burning technique and adaptability to the environment have reached a new technical level. The torch of the Beijing Olympic Games is designed, researched and produced in China. BOCOG owns all intellectual property rights.

The Fuel for the Torch

Under the concept of a Green Olympics, environmental protection was a key element listed in the invitation documents to the design companies, by BOCOG. The fuel of the torch is propane, which is a common fuel which also comes with a low price. It is composed of carbon and hydrogen. No material, except carbon dioxide and water remain after the burning, eliminating any risk of pollution.

The Burning System

Its stable burning technique and adaptability to the environment have reached a new technical level. It can stay alight in severe weather conditions such as strong wind, rain, snow, hail, etc. The flame can also be identified in sunshine and areas of extreme brightness so as to satisfy the requirements of capturing photographic images and video footage.

The obverse side

The middle part

The upper part

The lower part

The Design Timelines

2005 August            BOCOG developed the design concepts and requirements of the torch.

2005 December       BOCOG recruited potential torch designs from the design society. In total, BOCOG received 388 pieces of works.

2006 June-August    BOCOG selected the structural designer and the burning system designer.

2007 January          Beijing Olympic Torch was approved by IOC

 

Lantern Design

The Torch Relay lantern will be used to store the Olympic flame. Its main purposes will be to receive the Olympic flame kindled in Olympia, to light the Olympic torch and to exhibit the sacred flame.

The International Olympic Committee (IOC) requires the flame remain lit during the entire course of the Torch Relay in order to protect the sanctity of the Olympic flame and the purity of the Torch Relay. If the torch flame should be extinguished, it must be relit using the mother flame stored in the lantern. This is to ensure that the flame used to light the Olympic cauldron at the Opening Ceremony comes from the sacred Olympic flame kindled in Olympia.

The inspiration for the original design of the Beijing Olympic Torch Relay lantern comes from the traditional lanterns used inside ancient Chinese palaces. The silver luster of the lantern coupled with crystal-clear glass serve as a foil to the flame and communicates the Olympic flame’s sanctity and purity.

 

Cauldron Design

The Olympic cauldron plays a major role in the Olympic Torch Relay. The lighting of the Olympic cauldron symbolizes the end of the Olympic Torch Relay and the beginning of the Olympic celebration.The Beijing Olympic cauldron is based on the concept of a “round heaven and square earth” and takes after a typical cauldron from the Chinese Bronze Age. The cauldron shares with the torch and lantern the design element of the “lucky cloud.”

The 56 “lucky clouds” hollowed out of the curved plate of the Olympic cauldron symbolize well wishes to the world from the 56 ethnic groups in China. The base of the cauldron has four legs with eight faces, symbolizing that the Beijing Olympic Games welcomes friends from all directions across the world. The Olympic cauldron stands 130 centimeters high, symbolizing the 130-day duration of the Beijing Olympic Torch Relay. The cauldron plate is 29 centimeters deep, symbolizing the 29th Olympiad. The cauldron post is 112 centimeters tall, symbolizing the 112 years that have passed between the staging of the first modern Olympic Games in 1896 and the 2008 Olympic Games.

Torch Stand Design

The torch stand is used to display and support the torch, and its design borrows from the architectural styles of the Han and Tang dynasties. The base design of the torch stand shows “lucky clouds” drifting away, as if gently calling out to the torch.

 

Uniform Design

Design of the torchbearer uniform for the Torch Relay

Design of the escort runner uniform for the Torch Relay

Design of the escort staff uniform for the Torch Relay

 

The Convoy

 

Aircraft

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written by Pinewood Design \\ tags: 2008, Beijing, China, Design, Olympic, Relay, Torch

Walking into Topman isn’t a pretty sight.  If the faux nu-rave window display complete with propped up neon tubes highlighting the poorly styled mannequins, clad in neon-super-tight-cutting-off-circulation-to-the-downstairs-area skinny jeans and various logo-ed t-shirts that are supposed to shout out in a ‘tongue-in-cheek’ (don’t you find that people throw this phrase around way too often….suddenly everything is a bit cheeky….well, it’s not…) manner that ‘Yeah, Rave is Great!’ but actually singles the wearer out as an absolute idiot. 

Then the store itself.  Unfortunately, whereas going to Topshop for a girl is fantastico in terms of the array of wares on sale and nifty features like a nail bar, hairdressers, cafe for one to shop in (bar Saturdays…Topshop will always be hellish on a Saturday….), going to Topman can be a bit of a chore.  For a start, there’s only one floor so that same array of wares isn’t really going to be on offer for guys and narrowmindedly, they don’t cater to all tastes either. 

Another thing is that Topshop partakes in regular collaborations with designers all the time to bring about interesting diffusion lines.  Preen, Marios Schwab, Christopher Kane, Emma Cook are just some of the names they have worked with (and fund in their New Generation programme).  Topman have only just started to dip their toes by funding the MAN fashion show, showcasing fresh menswear designers at London Fashion Week and now they have gone and done something that I think will bring them up to speed with their sister store.

As part of a series of ongoing projects that invites a selection of designers to interpret their vision of a certain garment, the first of these projects is ‘The White Shirt’.  I think most people reach a certain age when they think ‘Actually, back to basics doesn’t mean I’m a boring old fart’ and certainly with a white shirt I’m interested in how designers can push the limit with it.  Like the revamp that the white shirt got from the CDFA winner designers at Gap, guys don’t miss out here with Topman’’s take on the white shirt. 

Ute Ploier has done a biker style shirt with ribbed cuffs and hem with shoulder detailing:

 

Deryck Walker has added elasticated embellishment to the sleeves and the back:

Personally I feel it’s quite overpriced, particularly with some of the shirts. The strongest, in my opinion, is the Ute Ploier biker jacket and the Deryck Walker elasticated version, with its ‘distinct sportswear feel’ (below left). They feel like the most useful and least gimmicky; you could imagine wearing the Ute one in a million different ways:

Carola Euler has incorporated a detachable collar as well as a thin tie so that you can wear it in various ways:

Siv Stoldal’s geometric print mixes up the texture by adding sheen to the squares:

Richard Nicoll who has love affairs with the white shirt for his womenswear collection went all out on this Western-styled shirt, with square buttons, a bib front and also a star stitched on the back.  I did think the star was a bit over-kill but when everything is in stark white cotton, all is forgiven.

The Topman Design team have also had a go at the white shirt by applying a trompe d’oeil effect of a creased, worn shirt:

I’d be interested to see how these series of projects develop and with what other designers they will work with, on what other garments.  For this reason alone, I hope The White Shirt is a sell-out hit.  I may even contribute by buying the Ute Ploier for myself.  Go, on, make Topman a better place - they hit the stores and online on August 24th and the shirts are £50 a pop.

Still, it’s well-presented and another interesting project (could you imagine Burton, Reiss or Gap doing something as artistic or relevant as this?) and I haven’t seen them in the flesh yet, so I could be pleasantly surprised. But part of me just thinks you’d get more wear out of a decent quality, well-fitted white shirt, and that undermines what I think the whole project’s about.

written by Pinewood Design \\ tags: Design, fashion, PROJECT, shirt, topman, topshop, WHITE