Dec 12

2007 Adobe Design Achievement Award Digital Illustration: Winner

Web And Graphics Design Comments Off on 2007 Adobe Design Achievement Award Digital Illustration: Winner

Digital Illustration: Winner
Jörg Block
Hamburg University of Applied Sciences

Research Calendar of the Hamburg University of Applied Sciences 2008





Jörg Block worked several years as a graphic designer in e-business companies, handling print and corporate design, and web and screen design. Then he started to study illustration at the Hamburg University of Applied Sciences (Department of Design, Media and Information). At first he fully dedicated himself to artistic basics and to freeform graphic arts and painting. Now he wishes to combine his previous experience from graphic design with a more artistic approach. His special interest is creating illustrations that comment on editorial content in an idiosyncratic and pointed way.
Communication objective
The illustrations were created for the Hamburg University of Applied Sciences research calendar. Each month illustrates a different project to demonstrate the variety of the university’s research activities for the general public. I used striking, funny, or droll images to inspire spontaneous interest in the featured research subjects. I intended the images to stimulate viewer curiosity about the concrete research activities referenced on the back of each calendar page and hope the viewer reads the detailed information there. The illustration subjects include marketing bio food, logistics systems, anesthesia technology, joining technology, bio diesel, and packaging.
Tools used
I started by researching the featured subjects. I created pencil-and-paper sketches and converted the sketches to vector art in Adobe® Illustrator®. I created all the forms using the rectangle and ellipse shapes, the pencil tools, or by combining shapes with the Pathfinder. I defined colors with CMYK values and built a color library. My illustrations feature pure color surfaces, linear and radial gradients, adjustment objects, transparencies, and various fill methods.

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